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Shiftgig's July Business Reading List

Conversations this month included how the gig economy is redefining today’s workforce, how technology can help HR departments recruit workers, and the reasons that retirees want to participate in the gig economy. We put together a recap of these topics to help you get caught up on the latest industry news.

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Jay Lenstrom & the Evolution of Experiential Marketing: Part 2

We’re back this week for Part 2 of our conversation with Jay Lenstrom, Shiftgig’s SVP of Experiential, and former CEO of Booked Out.

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3 Reasons To Tap Into the Gig Economy This Back-To-School Season

A National Retail Federation survey estimates that about $83.6 billion will be spent on back-to-school needs, a more than a 10 percent increase from last year. Despite the retail industry’s general shift from in-store to online, many parents and students visit brick-and-mortar stores - with school-issued supply lists in hand - to choose and purchase new school gear. This uptick in traffic means retailers need more workers, including stockers, picker-packers, and cashiers.

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Jay Lenstrom & The Evolution of Experiential Marketing: Part 1

For three decades, Jay Lenstrom has been an instrumental force in bringing the experiential marketing industry to light. His agencies have worked with 15 of the Top 20 Fortune 100 companies, and has held leadership positions across a number of verticals. Today, he’s the SVP of Experiential for Shiftgig, a role he took after Shiftgig acquired BookedOut, the staffing technology firm he became CEO of in 2015.

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Giving Back with Corporate Social Responsibility Programs

Having a Corporate Social Responsibility (CSR) program is a great way for companies to not only give back to the community, but also provide a feeling of value for employees. In fact, today’s workers are looking for much more than a typical nine to five job; they want a workplace with purpose, and a CSR program is one way to provide this.

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Beyond the Job: Andrea Wagner, Shiftgig's VP of Enterprise Sales

While she’s only been a part of the Shiftgig team for a couple of months, Andrea Wagner, VP of Enterprise Sales, has already jumped in head first to her new role.

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The Independent Workforce is Here to Stay - MBO Report Findings

With nearly 41 million Americans working independently, more and more research is being done to showcase the impact this workforce has on the economy. Recently, MBO Partner’s released their 2017 State of Independence in America report analyzing the size, growth, and performance of the independent workforce.

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