Brand ambassadors, event staff and promotional models are an important part of a company’s marketing strategy - they represent and often personify a brand and its promise to consumers. And, in-person events have proven to be a very effective marketing campaign, with nearly 70% of B2B marketers calling them their #1 strategy. In fact, they’ve been the top marketing strategy for five years running.
Shiftgig is incredibly proud to be the presenting sponsor with Event Marketer to introduce the first award of its kind, recognizing the top brand ambassadors. We’ve had the privilege of connecting tens of thousands of BAs and other event staff with the world’s best brands. And to date, we’ve activated over 3.1 million event hours. We’ve taken that experience and partnered with Event Marketer to create a new award honoring event superstars.
Today the call for nominations has opened for the Brand Ambassador of the Year awards. Agencies can find more information and nominate their best BAs here. The winner will be announced on May 3 during Event Marketer’s Ex Awards, held in Chicago.
We’re excited to create this new award for the hardest working on-demand BAs, and shed some light on how important they are to a company’s overall marketing success.