Today on-demand workers serve a very important role in the greater workforce. Whether used consistently or sporadically, for one-time or weeks-long engagements, they can complement your workforce strategy by being flexible, reliable, skilled and professional.
Different from other types of flexible labor, on-demand workers use tech-enabled approaches to access shifts (such as our mobile marketplace). This modern approach to finding work is why Shiftgig has been so successful: workers are tech-savvy, accessible, and log in only when they want to pick up shifts.
So, when does using an on-demand workforce make sense? Here are seven scenarios where our customers find value in using our app to find workers.
1. Your workers are unreliable. This is a common challenge for our clients across nearly every industry we serve. For hourly shift workers, establishing a long-term career within one industry or with a single organization isn’t always their first priority. Many bartenders, event marketers and general laborers available for hire are often also committed to going to school or building careers in another field. When exam week is upon them or a family matter comes up, they often leave employers stranded to backfill their shift with little notice. On-demand workers easily fill these roles.
2. Your industry is seasonal. This is big for retailers or warehouses who need to staff up for the holidays, or marketing agencies that need brand ambassadors mostly for the spring and summer months. Or consider large stadiums that only host one sports team for a certain number of months each year, and host sporadic events in between. For these businesses, a workforce that can be scaled up or down at a moment’s notice is ideal.
3. The talent shortage makes workers scarce. Talent shortages are affecting nearly all industries today. The biggest and largest-scale example of this is the light industrial workforce. By 2020, U.S. manufacturers will have 3.5 million vacant jobs, and according to ManpowerGroup, restaurant and hotel staff and laborers placed 5th and 8th, respectively, on the list of Hardest Jobs to Fill in 2016. While the industry as a whole figures out how to re-build and re-educate its workforce, on-demand workers can fill those empty shifts.
4. Your company is going through a transition. For large companies who are testing or temporarily serving new markets, finding short-term labor quickly is a challenge, especially if there’s not a guarantee that it could turn into longer-term work. It’s also a question of whether it’s worth it to hire and train new workers, at an average cost of $1200 a piece. On-demand workers fit the bill perfectly here.
5. Your HR team is strapped. The science of supply & demand can sometimes be derailed by the art of hiring. It’s a significant time and resource investment to bring on new workers, and it won’t happen in time to fulfill that huge order that came into your warehouse. On-demand workers can be available as soon as the next day, so they are a viable option here. Even better, managers check and approve their time, and Shiftgig handles payroll.
6. Your employees need management experience. Managers and directors often struggle to determine when their employees are ready for direct reports. When it doesn’t work out, it can jeopardize your team dynamic and takes focus away from being productive. On-demand workers are typically brought in to fill a very specific tactical need - serve customers, man a booth, unload this truck - but they’re also a valuable way to test out your rising employees’ ability to manage and train others. Retailers have the perfect opportunity to do this during the holiday season, when they need to their employees to help on-demand workers get settled into their jobs each day.
7. You need options. Life happens. You may be all set for your conference center to host seven simultaneous events next weekend, or for your stadium to kick off baseball season on opening day. But life is unpredictable, and the show must go on, as they say. Having an app like Shiftgig at the ready can take the guesswork out of scrambling to find last minute replacements.