Managing an event with thousands of attendees is often overwhelming, especially when it comes to staffing the event. You want to be sure workers handling the on-site management and interactions with attendees are able to do so in a timely and pleasant manner.
This week, we have Part 3, the final part of our series with Jay Lenstrom, Shiftgig’s SVP of Experiential, and former CEO of Booked Out.
We’re back this week for Part 2 of our conversation with Jay Lenstrom, Shiftgig’s SVP of Experiential, and former CEO of Booked Out.
For three decades, Jay Lenstrom has been an instrumental force in bringing the experiential marketing industry to light. His agencies have worked with 15 of the Top 20 Fortune 100 companies, and has held leadership positions across a number of verticals. Today, he’s the SVP of Experiential for Shiftgig, a role he took after Shiftgig acquired BookedOut, the staffing technology firm he became CEO of in 2015.
We heard from the 2017 Brand Ambassadors of the Year awards winners in Part 1 and Part 2 of this series, and for our final installment, we interviewed the last four winners to find out how they are impacting the experiential marketing industry.
In Part 1 of this series, we profiled the first three winners of the 2017 Brand Ambassadors of the Year awards, an event featuring the brand ambassadors, event staff, and promotional models keeping the experiential marketing industry running.
For the second consecutive year, Shiftgig partnered with THD Experiential to staff the Dark Lord Day event at Three Floyds Brewing in Munster, Ind. The one-day event is a chance for beer enthusiasts around the country to share their collections, purchase Dark Lord stout, and enjoy a festival-like atmosphere with bands, food trucks, and fun.
Last month, we proudly announced our partnership with Event Marketer to sponsor the first ever Brand Ambassadors of the Year awards. Shiftgig’s goal with this award is to recognize the importance of brand ambassadors to a company’s success, given these statistics: