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Recent Posts

10 Best Practices for Staffing Your Summer Experiential Programs

Experiential agencies will soon be busy selecting their staffing partners for the upcoming summer season. Some agencies will go with who they know, while others will be doing their due diligence to find the right partner and help ensure that at summer’s end their awesome clients are still with them.

Here are the top things your team should look for and do when identifying the right staffing partner for your agency and client:

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Experiential Marketing Takes Center Stage at SXSW

If you attended this year’s SXSW Festival, chances are that you saw or interacted with some really outstanding brand and film curated experiences. That in itself may not be unexpected for a festival of this size or importance, but what was most energizing was the level of sophistication, creativity, and interactivity applied to them by brands both big and small.

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4 Ways BookedOut Makes Event Management Easy

Since its’ acquisition by Shiftgig in 2016, BookedOut has been one of the leading cloud-based platforms in the experiential marketing and event industries. It was developed specifically with marketers and talent managers in mind to help streamline day-to-day activities. In this post we’ll explore features of the BookedOut platform that help make event staffing simple.
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Key Staffing Tips to Help Make Your Event Successful

Managing an event with thousands of attendees is often overwhelming, especially when it comes to staffing the event. You want to be sure workers handling the on-site management and interactions with attendees are able to do so in a timely and pleasant manner.

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Jay Lenstrom & the Evolution of Experiential Marketing: Part 3

This week, we have Part 3, the final part of our series with Jay Lenstrom, Shiftgig’s SVP of Experiential, and former CEO of Booked Out.

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Jay Lenstrom & the Evolution of Experiential Marketing: Part 2

We’re back this week for Part 2 of our conversation with Jay Lenstrom, Shiftgig’s SVP of Experiential, and former CEO of Booked Out.

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Jay Lenstrom & The Evolution of Experiential Marketing: Part 1

For three decades, Jay Lenstrom has been an instrumental force in bringing the experiential marketing industry to light. His agencies have worked with 15 of the Top 20 Fortune 100 companies, and has held leadership positions across a number of verticals. Today, he’s the SVP of Experiential for Shiftgig, a role he took after Shiftgig acquired BookedOut, the staffing technology firm he became CEO of in 2015.

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Brand Ambassadors Impacting the Experiential Marketing Industry: Part 3

We heard from the 2017 Brand Ambassadors of the Year awards winners in Part 1 and Part 2 of this series, and for our final installment, we interviewed the last four winners to find out how they are impacting the experiential marketing industry.

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Brand Ambassadors Impacting the Experiential Marketing Industry: Part 2

In Part 1 of this series, we profiled the first three winners of the 2017 Brand Ambassadors of the Year awards, an event featuring the brand ambassadors, event staff, and promotional models keeping the experiential marketing industry running.

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Event Recap: Shiftgig Staffs 2017 Dark Lord Day at Three Floyds Brewing

For the second consecutive year, Shiftgig partnered with THD Experiential to staff the Dark Lord Day event at Three Floyds Brewing in Munster, Ind. The one-day event is a chance for beer enthusiasts around the country to share their collections, purchase Dark Lord stout, and enjoy a festival-like atmosphere with bands, food trucks, and fun.

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