The phrase “gig economy” was first used after the financial crisis in early 2009, according to the Financial Times. With the explosive success of companies like Uber and Airbnb during that time, gig work became synonymous with ridesharing and other short-term arrangements. Since then, companies like Upwork and Fiverr have emerged, connecting freelancers with available work.
Experiential marketing has always been one of the most successful marketing strategies because of its ability to create emotional connections through experiences. In fact, 98% of people feel more inclined to purchase a product or service after attending an activation.